Should I Reduce My Asking Price?
By Jeff and Lane Morrell · October 2026
The Morrell Group | eXp Realty
If you are past the typical market time (median 39 days; Elevate, Oct 19, 2026) and showing traffic has stalled, a decisive, well-timed reduction beats small weekly cuts. In December, 24.48% of local listings took price reductions averaging 3.06%, about $15,300 on a $500,000 home (cospringsrealestatenews, Jan 2026).
When a cut makes sense
Stalled showings, no offers past three to four weeks, buyer feedback that points at price, or a list price above fresh comps: these are the signals. In December, 24.48% of local listings took price reductions averaging 3.06%, about $15,300 on a $500,000 home (cospringsrealestatenews, Jan 2026).
In a market where about 1 in 9 homes has already cut price (Elevate, Oct 19, 2026), sitting too long without a change makes buyers wonder what is wrong.
One cut beats a series
A single meaningful reduction that lands you in the strongest buyer band, paired with fresh marketing and photos, resets the listing. Small weekly cuts look like a slow bleed and teach buyers to wait.
Historically, price reductions of roughly 3% are the norm in this market when a cut is needed.
When NOT to cut
If days on market are low, showings are strong, and the feedback is about condition or photos rather than price, cutting is not the fix. You fix the presentation, then hold the price.
A cut is a tool, not a reflex; use it when the evidence points at price.
Let us pull the comps and show you the exact number that puts you in a new buyer search. We recommend one clean cut with repositioning, not a slow bleed. If the problem is actually condition or marketing, we will tell you that instead of taking an unnecessary cut. That honesty is why clients trust us.
Here when you're ready, Jeff & Lane Morrell
- Elevate MLS market update, Oct 19, 2026, authored by Jeff Morrell
- cospringsrealestatenews, January 2026
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